Spreading the light and warmth of hospitality one like, share, and story at a time.

INTRO —

Hilton’s social presence focuses on bringing the warmth of hospitality to your FYP through authentic, social-first content. We created videos that felt native to TikTok, showcasing the Hilton experience both on-property and beyond.

Hilton x Paris Hilton

Year-End Wrapped, TikTok Style

challenge —

To close out the year with impact, Hilton leadership wanted a dynamic year-end wrap-up moment on TikTok that was timely, self-aware, and culturally in sync. Our team identified the viral “And With That” trend as the perfect vehicle for a year-end sign-off.

And of course, we had the perfect person to deliver it: Paris Hilton.

solution —

Leveraging our existing relationship with Paris, we created a scroll-stopping moment that fused internet culture with brand storytelling. From concept to execution, we turned the project around in just one week — aligning with the fast-moving nature of TikTok trends while keeping creative and brand strategy intact.

︎︎︎ 217.5K views
︎︎︎ 3,483 likes
︎︎︎ 213 comments

Hilton For The Stay

Bridging Broadcast and Social

challenge —

In 2022, Hilton launched its most ambitious marketing platform to date: For The Stay. As part of the rollout, my team was brought in to extend the reach of the campaign beyond traditional media and into the social landscape.

solution —

Our goal was to capture on-location, social-first content that felt native to platforms like TikTok, while complementing the high-production commercial assets already in development. Working in tandem with the commercial shoot, we leveraged the existing talent and creative energy on set to build content that translated seamlessly to the FYP.

︎︎︎ 3.2M views
︎︎︎ 12.9K likes
︎︎︎ 165 comments

Hilton x Pride

Capturing Moments That Matter

challenge —

For Pride, Hilton wanted to celebrate in a way that felt human, not performative. Our challenge was to create content that honored LGBTQ+ team members and highlighted the brand’s commitment to inclusion, all while tying it back to “The Stay,” Hilton’s signature platform.

We were tasked with capturing content three cities rich with Pride history and vibrant local culture in Washington D.C., New York City, and London in he months leading up to Pride Weekend.

solution —

We crafted a series of social-first videos tailored for TikTok and other platforms, spotlighting the intersection of personal identity, travel, and hospitality. Each piece highlighted Hilton team members — not actors — sharing real, unscripted moments about what Pride and “The Stay” meant to them.

︎︎︎ Over 35 million views
︎︎︎ Approximately 500,000 likes
︎︎︎ Nearly 30,000 comments

Weekly Social Content

challenge —

With TikTok’s algorithm and user interests shifting daily, the TikTok fyp demands a content strategy that’s fast, flexible, and culturally fluent. My team was tasked with keeping Hilton’s channel relevant and resonant in real time — no small feat for a global hospitality brand.

solution —

We collaborated closely with the strategy team to build a weekly content cadence that balanced pre-defined content pillars with reactive, trend-driven storytelling. From viral sounds to niche micro-trends, we kept our finger on the pulse and adapted quickly — ensuring Hilton showed up in the feed not just as a brand, but as a relatable, human presence.

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