INTRO —

Hilton’s presence on social media has always been focused on one thing—bringing the light and warmth of hospitality to your FYP through social-first content captured on-property and beyond.

ROLE —

I was responsible for developing social-first video content for our Enterprise TikTok account. The platform is known for it’s anti-ad culture, meaning that typical advertising creative wasn’t going to cut it. Instead, we join trends, show up for our followers and create content that feels like a friend in your feed.

SCOPE —

I worked alongside a team of strategists and copywriters to develop a weekly cadence of social content that highlighted a specific content pillar while also hitting some of the top trends at the time.