I’m Anna Kate, and I craft visual narratives for brands online and on the shelf.
I am a graphic designer and content creator for hospitality and consumer packaged goods brands.
I’m Anna Kate,
and I craft visual narratives for brands online and on the shelf.
I am a graphic designer and content creator for sustainable apparel, hospitality and consumer packaged goods brands.
An educational kitchen experience dedicated to making you comfortable in yours.
Introduction
Chef Alyssa’s Kitchen is a culinary school that focuses providing a comfortable, social environment where guests can learn to cook and eat well.
Problem
The company was rapidly outgrowing the brand that was developed in by the company owners in it’s infancy. They needed a new look and feel that would appeal to a larger audience of students and potential investors.
Solution
I developed a brand identity that was approachable, fun and organic and would translate well to the classroom. A soft, hand-drawn logo joined teams with a library of geometric kitchen-inspired illustrations amongst a reoccuring hexagonal shape that was inherited from the original branding to account for brand recognition.
︎ Agency: The Plaid Penguin
︎ Creative Direction: Kara Hollinger
︎ Photography: The Plaid Penguin
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