An educational kitchen experience dedicated to making you comfortable in yours.

INTRO —

Chef Alyssa’s Kitchen is a culinary school that focuses providing a comfortable, social environment where guests can learn to cook and eat well.

PROBLEM —

The company was rapidly outgrowing the brand that was developed in by the company owners in it’s infancy. They needed a new look and feel that would appeal to a larger audience of students and potential investors.

SOLUTION —

I helped develop a brand identity that was approachable, fun and organic and would translate well to the classroom. A soft, hand-drawn logo joined teams with a library of geometric kitchen-inspired illustrations amongst a reoccuring hexagonal shape that was inherited from the original branding to account for brand recognition.